My superpower is


In the wondrous world of superheroes, communication and empathy are superpowers which are often at play, but overshadowed by super strength and the power of flight. For us mere mortals, you don’t need a lasso of truth: communication and empathy are superpowers we can harness and bring to the fore in addressing the challenges and opportunities in our universe.

You're going to use it...


It’s a pretty simple piece of pretty immediate communication. No matter where you are, when someone yells that, you know something is on its way down and you better watch out.

"Watch out" is a good term to use for you and your superpower, too. Communication is a quintessential skill, and we reckon it has value everywhere, but the people have told us (because listening is an important part of communicating too) it’s most valuable right now in agriculture, forestry, and fishing.

The businesses in this industry are pretty broad but they’re all in the middle of an exciting shift. The world is changing and they’re learning to change with it: taking on new technology, responding to sustainability needs, and engaging with stakeholders and customers in new ways.

We’ve worked with these industries, we’ve heard their stories, and we know they need people with the superpower to take those stories to the world. 

This industry is going up, are you yelling timber?

Changed your mind?

Use it...

Use it...

The origins of your story

Using our imagination.

Our superpower stories are taken out of our 2022 Imagination in Business survey where we explored the potential of imagination through New Zealand's business leaders.

The survey included a series of questions focused on the skills people saw as being valued the most by their business today, those which should be valued most, and those which would be most important over the next decade. The conclusion of your superpower story on this page is based on the findings of that research.

In the story of using your superpower tomorrow, the scene is the industry where people told us that skill would be important over the next ten years. 

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