My superpower is


Imagination is the superpower inherent in every kid that, somehow, seems to wither in the face of its own kryptonite: adulthood. We’re here to say, hold tight. Imagination is a superpower to rule them all, unleashing creative and innovative potential in every setting, no matter the universe.

You're going to use it...

Every now and then, you might hear someone say, “you couldn’t have imagined the last couple of years.” Except, you could’ve, you superpowered imaginer, you.

Holding that superpower means it’s time to put down that coffee, you’ve got work to do. Your imagination superpower is needed to unleash the potential of an industry that is all around us every day: retail trade.

We all know what’s happened in this industry over the last two years: cafes closed or adapted, petrol skyrocketed, hotels missed the exchange rate. Now business leaders across the industry recognise they need imagination to help lead their rebirth.

They’ve told us they need imagination right now, but we know they need it yesterday. We know they need it, because the retail trade industry is also big on analysis and planning. That’s a sweet spot for us, bringing creativity alongside rigor.

Yeeha. We’re excited now. If you’re taking your powers to the retailers, can we come too?

Changed your mind?

Use it...

Use it...

The origins of your story

Using our imagination.

Our superpower stories are taken out of our 2022 Imagination in Business survey where we explored the potential of imagination through New Zealand's business leaders.

The survey included a series of questions focused on the skills people saw as being valued the most by their business today, those which should be valued most, and those which would be most important over the next decade. The conclusion of your superpower story on this page is based on the findings of that research.

In the story of using your superpower tomorrow, the scene is the industry where people told us that skill would be important over the next ten years. 

Sign up to get the full Imagination in Business report.

Subscribe to our newsletter

Oops! Something went wrong.