Disrupting Business with Design Thinking
Disrupting Business with Design Thinking differs from the many design thinking books available. We have written this for people looking to incorporate design thinking into their existing capabilities and practices. We have researched, analysed, and highlighted business analysis techniques also being used by designers. We’ve done this so that it brings home what you may already be thinking...you have the design thinking mojo.
We have referenced simple yet effective techniques from our own creativity toolkit. And we have experimented and listed popular design techniques that allow you to step into the customer’s shoes and extend your design thinking capability. The design techniques listed are not exhaustive, however should be enough to give you a taste for design thinking and decide whether this is right for you. The design techniques can be incorporated into your own toolkit or that of your practice, capability or organisation without anyone screaming “good morning designers.” The design thinking world is big; so if you like what you read and want to learn more design techniques we suggest you check out some of the design thinking leaders in our acknowledgement section.
The progress of Redvespa over the past twenty four months is evidence of the benefits of making design thinking work. Whilst we will never lose sight of our BA roots, today design thinking is firmly embedded in our BA practice. Our people use elements of design thinking to help shape the business value outcomes being delivered. At an executive level, design thinking has helped us to understand how our business and offerings really work and have helped shape decisions about our future. We believe Design Thinking can help your organisation too!